The Kitzbühel Regulars Club
Since 1976, the Kitzbühel Regulars’ Club has been connecting people from all over the world with the “Gamsstadt.” This makes it unique in Austria. Today, this special community includes around 10.000 members from over 40 countries. The club’s members include guests from all over Europe as well as from Japan, South Africa, Australia, Mexico, and Brazil.
Facts and Figures
Many of our regular guests have been coming to Kitzbühel regularly for decades, some for over 70 years. This close bond is evident throughout the year. We honor our regular guests on a weekly basis. Once a year, members gather for a get-together in Kitzbühel. In addition, the Regular Guests’ Executive Committee is elected every two years.
After 10 stays, you can become a member of the Kitzbühel Regulars Club. Your stays are tallied twice a year. As part of a guest recognition ceremony, you will receive a VIP membership card along with the following gifts as a token of your connection to Kitzbühel:
- 10 stays: Bronze pin & membership & surprise gift
- 15 stays: Silver pin & membership & surprise gift
- 20 stays: Gold pin & membership & surprise gift
- 30 stays: Gold diamond pin & membership & surprise gift
- 40 stays: Gold diamond pin & membership & surprise gift
- 50 stays: Gold Diamond pin & membership & surprise gift
- 60 stays: Gold Diamond pin & membership & surprise gift
- Founded: October 20, 1976
- President: Dr. Uwe Platz
- Executive Board: President, Vice Presidents, and Ambassadors, governed by the association’s own bylaws
- Members: approx. 10,000
- When can I become a member? After 10 stays in the Kitzbühel region, you can become a member of the Regular Guests Club. The stays can be spread over several years. A maximum of two stays per year are counted.
- Guest Honors: Hosts register their guests with Kitzbühel Tourism. Official honors take place weekly in Kitzbühel throughout the year. Businesses may also honor their guests on their own premises.
- Regular guest gathering: Once a year, Kitzbühel Tourism invites regular guests to a get-together.
- Contact at Kitzbühel Tourism: Nicoletta Plumm | n.plumm@kitzbuehel.com | +43 5356 66660-15 or +43 664 1489268
After 10 stays in the Kitzbühel region, you become a member of the Regular Guests Club. As a thank you for your loyalty, you will receive a personal VIP membership card that grants you access to select benefits in Kitzbühel:
- Discount on a round-trip ride on the Bichlalm chairlift
- Discounts at the KitzShop
- Discounts on selected events
Our members are united across national borders by their love for the beautiful mountains of Kitzbühel and the hospitality of its people. As an international tourism hotspot, Kitzbühel offers something for everyone, no matter the season.
Kitzbühel brings people together
We, the people of Kitzbühel, are proud that guests from all over the world spend their vacations in our region and enjoy this beautiful area for leisure and relaxation.
Many of them have formed a very special bond with the town and its residents. That is why Kitzbühel fans are drawn back to their favorite place every year. The tourism pioneers of Kitzbühel recognized this many decades ago and founded the 1st International Regular Guests Club.
Once a year, Kitzbühel Tourism invites the members—our valued Kitzbühel ambassadors—to the Regular Guests’ Gathering, an unforgettable event for like-minded people.
Would you like to become a member?
Nicoletta Plumm, our regular guest coordinator, looks forward to hearing from you so that she can personally pin the Kitzbühel Loyalty Pin on you once you have registered.
Please send an email with details of your previous stays directly to n.plumm@kitzbuehel.com or call us at +43 664 1489268.
We look forward to welcoming you to the large community of the Regular Guests Club!
FAQ
The Club Kitzbühel, a club for regular guests, has been in existence since 1976 and is dedicated to the region’s loyal visitors. Approximately 10.000 members from over 40 countries worldwide are united by their long-standing connection to Kitzbühel.
After 10 stays in the Kitzbühel region, you can become a member of the Regular Guests Club. The 10 stays can be spread out over several years. A maximum of two stays per year count toward membership, which is why admission to the Regular Guests Club is possible after five years at the earliest.
To register for the guest tribute, please contact your host or reach out directly to Nicoletta Plumm at Kitzbühel Tourism (email: n.plumm@kitzbuehel.com; phone: +43 664 1489268). Guest tributes are available year-round and take place weekly.
As part of our guest recognition program, you will receive an honorary pin (bronze, silver, gold, or gold-diamond), a VIP Club card, and a commemorative gift, depending on the number of stays you have made.
With the VIP Card, you can enjoy benefits such as discounts at the KitzShop, on the round-trip ride on the Bichlalm chairlift, and at select events.
Yes, once a year, Kitzbühel Tourism invites all members to a get-together for regular guests in Kitzbühel.
Your contact person at Kitzbühel Tourism is Nicoletta Plumm. She looks forward to hearing from you by email or phone:
Nicoletta Plumm | n.plumm@kitzbuehel.com | +43 5356 66660-15 or +43 664 1489268
Yes, from July 10 to 12, 2026, Kitzbühel will celebrate the 50th anniversary of the Stammgäste Club with a special programme for club members.