A summer night's atmosphere in the town centre
A feeling we’ve all experienced: pure joie de vivre that’s simply infectious. From 2 July to 27 August 2026, every Thursday, Kitzbühel town centre comes alive until late in the evening. At PURA VIDA KITZBÜHEL, the musical programme, yoga sessions in the town park, cool drinks and culinary delights all contribute to a great atmosphere. There is also plenty on offer for families, with an extensive family programme. Our PURA VIDA partners are looking forward to a summer full of joie de vivre, happiness and the beauty of life.
The programme will follow shortly.
That was PURA VIDA 2025
FAQ
For yoga, you’ll need your own mat (there are only 10 available to borrow on site) and comfortable, stretchy clothing.
Yes, all activities, sports sessions and the music programme as part of the PURA VIDA series of events are free of charge.
Yes, although activities such as yoga take place at the Kitzbühel Museum in this case. In the event of bad weather, we recommend arriving at the museum 10–15 minutes before the event starts, as the venue can only accommodate a limited number of participants.
The bands always play in the town centre, though the venues change: Vorderstadt, Sparkassenplatz, Hinterstadt.
Face painting, bouncy castles, giant soap bubbles and much more.
Among other things, you can look forward to: curling organised by the Curling Club, a golf simulator, line dancing, goal-shooting organised by FC Eurotours Kitzbühel, and much more.
