Christmas magic in Kitzbühel
Kitzbühel’s historic town centre takes on a special atmosphere during Advent. Festive lights, decorated streets and the scent of seasonal food transform the Gamsstadt into a place where tradition, winter and community come together.
From 18 November to 27 December 2026, the Kitzbühel Advent market takes place in the Hinterstadt and Stadtpark. Regional music, handcrafted products, warm drinks and local specialities create an authentic Advent experience in the heart of the town — inviting visitors to slow down, stroll through the decorated streets and enjoy the season together.
Special opening days
- 8 December 2026 (Immaculate Conception): 2.00 PM–8.00 PM
- 21 and 22 December 2026 (Christmas week): 2.00 PM–8.00 PM
- 24 December 2026 (Christmas Eve): 10:00–14:00
- 25 and 26 December 2026 (Christmas): 2.00 PM–8.00 PM
- 27 December 2026: 2.00 PM–8.00 PM
Highlights of Advent in Kitzbühel
Opening on 18 November 2026 | 5.00 pm
Every day during the event | Live music, children’s carousel, light installations
Friday to Sunday | Pony rides
Every Thursday | Fairy tale reading from 4.30 pm to 5.00 pm
29 November 2026, 3.00 pm and 4.30 pm | Wilten Boys’ Choir
21 and 22 November | Pine cone crafting with the Lichtgucker association
27 November | Advent wreath making with Element3
6 December, 5.00 pm | St Nicholas’s arrival at the Kitzbühel Advent in the Stadtpark
8 December, 4.30 pm and 6.00 pm | Performance by the Wilten Boys’ Choir
12 December, from 4.00 pm | Mountain Advent at the Hahnenkamm mountain station
19 December, from 4.00 pm | Mountain Advent at the Hahnenkammbahn mountain station
Advent atmosphere
From 18 November to 27 December 2026, the Kitzbühel Advent market invites families, couples and winter travellers to experience the festive season together in the heart of the historic town centre. Children can discover decorated stalls and seasonal treats, while parents and grandparents enjoy a relaxed stroll through the atmospheric streets. For couples, the Advent market offers a cosy alpine setting shaped by festive lights, regional music and warm winter evenings.
Throughout Advent, local music groups create an authentic seasonal atmosphere, while punch, mulled wine and regional specialities provide warmth on cold winter days. From sweet pastries and crêpes to traditional Tyrolean dishes, the market combines festive flavours with the charm of a historic alpine town.
Music and Traditional Craftsmanship
Atmospheric music
Festive Advent tunes and traditional melodies create a contemplative atmosphere at the Kitzbühel Advent Market. Every day from 6 pm to 7 pm, live music fills the historic town centre and the town park with festive sounds, inviting visitors to savour the Advent season in Kitzbühel.
Highlight: The Wilten Boys’ Choir on the first Sunday of Advent (29 November 2026) at 3.00 pm and 4.30 pm
Traditional craftsmanship
During Advent, Kitzbühel reveals its romantic and atmospheric side. Kitzbühel Advent thrives on lovingly designed stalls offering Christmas tree decorations, wool crafts and hand-carved items.
Local and regional craftspeople present their masterpieces here year after year. Visitors can watch selected craftspeople at work – for example, at the Hauser woodturning workshop, where individual pieces are created with great precision, or at Vitus Rieder’s, who felts handmade slippers with great experience and care.
Christmas programme for children
Even the youngest visitors are in for a treat. A lovingly designed children’s programme invites them to join in, marvel and discover. Fairy-tale readings, a historic carousel and creative craft activities ensure a varied Advent programme in Kitzbühel town centre and the town park. At the Christkindl Post Office, children can put their wishes down on paper and become part of a very special Advent tradition.
A special highlight awaits families on 6 December 2026. The traditional St Nicholas procession in the town park combines tradition and anticipation, bringing a sparkle to children’s eyes.
Getting here made easy
Kitzbühel and its neighbouring towns of Reith, Aurach and Jochberg are nestled amidst the magnificent Kitzbühel mountains. Thanks to the three railway stations, easy access to the surrounding airports (Innsbruck, Munich, Salzburg and Vienna) and an extensive public transport network, getting here is a breeze.